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Sisältömarkkinointi englanniksi – Milloin on aika panostaa englanninkieliseen sisältöön?

Published Tue, 05 Nov 2024 10:56:02 GMT

Pääsyy englanninkielisen sisällön tuottamiseen on yleensä yrityksen pyrkiminen kansainvälisille markkinoille. Tämä ei kuitenkaan ole ainoa syy, miksi sisältömarkkinointi englanniksi kannattaa. Suomi on enenevässä määrin kansainvälinen maa, ja täällä asuu paljon ihmisiä, jotka puhuvat hyvin vähän tai eivät lainkaan kaunista kotimaista kieltämme. Kääntämällä sivut englanniksi ja luomalla englanninkielistä sisältöä Suomessa asuville englannin kieltä puhuville, voit erottua joukosta. Lapinlahden hävikkikukkakaupan kyltit ovat suomeksi ja englanniksiEnglannin kielen merkitys näkyy vahvana myös etenkin pääkaupunkiseudun katukuvassa. Helsingin keskustan alueella ei voi kävellä pitkiä matkoja huomaamatta englanninkielistä katumarkkinointia. Minulla on englannin kielen tärkeydestä myös henkilökohtaista kokemusta, koska mieheni ei juurikaan puhu suomea, ja hän usein etsii englannin kielellä Googlesta paikallisia palveluita. Ne palveluntarjoajat, joiden sivut on käännetty englanniksi, tulevat ...

Malja rohkeudelle

Published Tue, 05 Nov 2024 10:56:02 GMT

Nyt on kulunut reilu vuosi yrityksen perustamisesta, ja joka päivä opin uutta yrittäjyydestä.Arvostus muita yrittäjiä kohtaan on noussut suuresti tänä aikana. Monella yrittäjällä on ollut rankkaa koronan seurauksena. Yrittäjyys on jatkuvaa työtä ilman lomia ja vapaa-aikaa. Pitää olla valmis vastaamaan sähköposteihin 24/7, tai muuten voi menettää projektin (kokemuksen syvällä rintaäänellä).Olin kyllä varautunut yrittäjyyden rankkuuteen, mutta varsinkin koronan tuoma erityistilanne korosti, kuinka paljon kovaa työtä yrittäminen vaatii.Vielä vuosi sitten visioni ei ollut keskittyä yksinomaan kielipalveluihin, mutta uusien asiakkaiden, tekemieni virheiden ja maailman tilanteen seuraksena yritystoimintani on kehittynyt vahvasti kielipalveluiden suuntaan.Yrittäjyys on ollut oppikoulu, ja nyt pikkuhiljaa alan saada siitä otteen. Olen erittäin kiitollinen kaikille asiakkailleni, jotka ovat uskaltaneet antaa minulle, uudelle yrittäjälle, mahdollisuuden näyttää kynteni.Toivon sitä samaa rohke...

Näin laatia sisältömarkkinointisuunnitelma – helpot vinkit!

Published Tue, 05 Nov 2024 10:56:02 GMT

Jokaisen yrityksen, joka myy palveluita ja tuotteita verkossa, kannattaa laatia sisältömarkkinointisuunnitelma. Sisältömarkkinoinnissa tärkeintä on luoda sisältöä, joka kiinnostaa oikeasti mahdollisia asiakkaita, tuo lisää vierailijoita verkkosivuillesi ja saa mahdollisen asiakkaan pysymään sivustolla pidempään. Sisältömarkkinointisuunnitelma auttaa yritystä fokusoimaan sisältöäänTässä viisi vinkkiä sisältömarkkinointisuunnitelman luomiseen:Tunne asiakkaasi!Eräs tärkeimmistä asioista sisältömarkkinointisuunnitelmaa laatiessa on tutkia tarkasti omaa kohdeasiakaskuntaansa. Kohdeasiakaskunta riippuu tietenkin tuotteesta tai palvelusta, mitä yritys myy. Jos yritys esimerkiksi myy trendikkäitä käsilaukkuja, on kohdeasiakkaina oletettavasti nuoremmat muodista kiinnostuneet naiset. Silloin sisältö pitää suunnitella nuorille muotitietoisille naisille kiinnostavaksi.  Tuntemalla oman kohdeasiakaskuntansa on helpompi luoda heille sopivaa sisältöä ja valita oikeat kanavat, missä markkinoi...

2020: What’s new at sulonorth?

Published Tue, 05 Nov 2024 10:56:02 GMT

Spring is nearly here. It’s been awhile since we posted here. First of all, we apologize for the silent treatment. It wasn’t personal. It had nothing to do with you. We had our heads down and now the ice is melting, though the Covid-19 pandemic is pretty bad we’re adopting the whole work hard and aim to stay well while washing our hands a lot strategy. Sorry Jätkäsaari. We moved to Lauttasaari.2020 company update: sulonorth has gone through a refocusing of our business and this means that the newsletter will transform dramatically. Don’t worry corporate bigwigs, the decision was highly data-driven!We’re doubling down on providing language services to businesses and private customers. Read more on our Services page. Why did sulonorth decide to focus on SEO and localization?We are a new business, and one that is constantly developing and learning. When we began marketing our services, we noticed a significant demand for Finnish to English and English to F...

Helsinki Real Estate: Where to Invest in Property

Published Tue, 05 Nov 2024 10:56:02 GMT

Helsinki, as well as the surrounding metropolitan area (Greater Helsinki), is growing steadily as more people move to Southern Finland, mostly to work and study. Therefore, the current, significant, demand in the Helsinki real estate market will continue as more people are looking for a place to live. An intelligent real estate investor has an opportunity. In this article, we examine the best neighborhoods to invest in Helsinki real estate.Sunset in Helsinki, Finland.Best locations for Helsinki real estate investmentHouse prices in Helsinki vary a lot depending on the location and the status of the neighborhood. There are lots of prosperous areas in Helsinki where house prices have risen through the roof. These areas are located close to the city centre and/or by the sea. The farther from the city centre one looks, the more the house prices drop, especially in East Helsinki.Here are some areas that are worth to look into when planning to invest in the Helsinki real estate marke...

Finland Economy: Where is it going over the next two years?

Published Tue, 05 Nov 2024 10:56:02 GMT

Both Finland’s Central Bank and Finance Ministry have recently released updated forecasts for the next two years. The news isn’t great. In case you don’t understand subtlety, the Central Bank’s headlined their press release: Finland’s economic boom is over. A quote: Finland’s economic boom is over and growth is temporarily losing momentum amid weaker global economic activity.Will Finland’s economy crash? No. Even if finding a job in Finland will be more difficult than usual, these regular periods of slower growth and greater pressure on government finances tend to foster innovation and creativity. Instead of running to the hills maybe it’s time to look for an affordable investment opportunity? Of course, that’s if you can keep the cash coming in to pay your rent and buy food… We’ll get into the details below. First, a little history on Finland’s economy. Poor to rich For most of the 1900s, Finland was a relatively poor...

How to move to Finland

Published Tue, 05 Nov 2024 10:56:02 GMT

sulonorth is moving across the pond in January 2020. No, I don’t mean we’re moving to the United States. We’re moving to Lauttasaari, a beautiful wooded neighbourhood of Helsinki.We aren’t the only ones moving in Finland. In 2018, Finland had a deficit when it came to Finns moving abroad compared to those moving in. Though the country’s overall population grew as foreigners immigrated, 3,578 more Finnish citizens moved abroad than moved in, according to Statistics Finland.Is there so much happiness here, that Finns feel the need to escape?Why are Finnish citizens moving?According to the report Decoding Global Talent 2018 by Boston Consulting Group (BCG), 60-70% of Finnish respondents would be willing to move outside of Finland for work or already were abroad. Swedish citizens gave similar responses.The reasons for moving are more multi-faceted than before. Finns used to move abroad mainly for economic reasons. Today, the search for adventure, learning n...

Independence Day in Finland 2019, Will a Prime Minster Attend the Presidential Party?

Published Tue, 05 Nov 2024 10:56:02 GMT

Finland’s Independence Day (itsenäisyyspäivä) is on Friday – December 6. It’ll be one of my first Finnish Independence Days in Finland for over a decade. In recent years, I’ve celebrated at Finnish consulates and embassies in places like Istanbul and Abu Dhabi. Now back from living abroad, I admit Independence Day feels especially good. Finland has come far in its 102 years as an independent country.When did Finland become Independent?Finland became independent on December 6, 1917 in what could only be described as an anticlimactic political saga full of bureaucratic hurdles. It was a result of good timing and strategic planning by the political elite in Finland, such as Prime Minister Pehr Evind Svinhufvud and Finnish Minister–Secretary of State Carl Enckell. They saw an opportunity when the Bolsheviks overthrew the Russian government in November 1917. Finland had been part of Russia since 1809. Previously, it had been part of Sweden.  The Finnish senate decided to use t...

Finland’s Prime Minister Resigns…Rinne Home for Christmas

Published Tue, 05 Nov 2024 10:56:02 GMT

UPDATE 3 December 2200 HELSINKI: As expected, Antti Rinne has resigned as Finland’s Prime Minister. He’ll stay on to lead a caretaker government until a new PM is agreed, or in the unlikely event a snap election is called. See below for who we’re betting will be Finland’s next Prime Minister. The Finnish Government is in deep trouble. It is very likely that Prime Minister Antti Rinne will be ‘home for Christmas,’ or perhaps we should say ‘by Christmas’. Rinne is currently under heavy scrutiny due to allegedly making false statements regarding the recent postal strike. In the early evening on December 2, the Centre Party (Finnish: Keskusta) expressed a lack of confidence and distrust in Rinne, who is a member of the Social Social Democratic Party (Finnish: Suomen sosialidemokraattinen puolue). The Centre and SDP are the main parties in the current coalition government. Other parties have previously expressed concerns over the PM...

Personal finance tips and tricks for Finnish university students

Published Tue, 05 Nov 2024 10:56:02 GMT

Overall Finland is a good country for students. We get a free education (even university is free) in one of the best school systems of the world and some really nice social benefits as a student, such as financial aid, housing allowance and a student loan that we don’t even have to pay fully. However, at the same time Finland is one of the most expensive countries in the world which means that as a student with limited income, you have to play your (financial) cards wisely. How to obtain financial advantage while studying at university? Usually, when people think about studying at university, they think about all that freedom enjoyed by young people, but also how expensive it is. In Finland, studying in university or in polytechnic (university of applied sciences) is generally free, but still, most people end up taking student loans and/or rely on their parents for financial aid. Social benefits for students are simply not enough for most students in Finland. How...